the incomplete masterpiece_
To raise public awarenss of missing children, we harnessed the world renowned painting by Renoir "Pink and Blue" and removed one of the children from this famous painting. The campaign attracted worldwide interested, drove conversations and was recognised by Adweek Ad of the Day.
CRAFTING THE INCOMPLETE MASTERPIECE
STYLE AND COLORS
We studied Renoir's work to simulate his techniques: small and irregular brush strokes, use of different color tones, and had to find a way to reproduce oil painting digitally as well.
IMPERFECTIONS
The original painting has a cracked texture because of the dry oil. To achieve the best results, we even simulated the masterpiece imperfections.
HANDS
The most challenging part was to rebuild the hand of the remaining girl. Only after analyzing other hands Renoir painted through the years we were able to create a brand new one.
Agency: VML
Executive Creative Direction: Jairo Anderson and Silmo Bonomi
Creative Direction: Jairo Anderson
Copywriting: Enzo Sunahara and Mauro Mandil
Art Direction: Yumi Shimada and Gleison Stievano
Client Services: Carlos Alves and Fabio Imparato
Project Management: Joana Carmo
Executive Producer: Rodrigo Vinhaes
Video Producer: Spanda
Direction: a_dupla (Guga Ferri and Danilo Mantovani)
Art Direction: a_dupla
Executive Producer: Ana Clara Cenamo
Production Company: Camilla Hoffmann
Production Assistant: Mariana Negreiros
Client Services: Juliana Eduardo
Editing: Marco Rempel
Post-production: Cut Films
Sound Producer: Raw Audio
Image Manipulation: Pict Estúdio
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