In 2018, Palmeiras made history by becoming the first team to win the national league for the 10th time. To celebrate this unprecedented achievement, we showed how the current players are now among the greatest in the club's history.
The campaign became part of the culture. It was spread all around Facebook Avatar images. The hashtag reached Trending Topic on Twitter. The arts became post-office stamps. Even Brazilian funk artists made a song and recorded a music video about the achievement.
Client: Sociedade Esportiva Palmeiras
CCO: Jairo Anderson
Creative Director: Enzo Sunahara
Art Directors: Guilherme Domingos, Rodolfo Krupka, Fábio Miki
Copywriter: Enzo Sunahara, Mayra Buaiz
Video: Le Cardenuto, Camila Mendes Santos
Account: Daniela Guardão, Ana Luiza Motta
Marketing: Roberto Trinas e Victor Assis