the cigarette butt museum_
The Cigarette Butt Museum is an exhibition designed to disappear. We created an outdoor stunt that is also a digital way to make people clean out cigarette butts in the entire country.
Cigarette butts are everywhere. To avoid discarding them correctly, people get creative. So we decided to highlight the “masterpieces” those “geniuses” created in a provocative way. More than relating their “creations” with art, we started a movement so everyone can do the same and clean them out.
Portuguese video in the voice of Nuno Rapazote:
Creative Agency: Lola Normajean
CEO: Rodrigo Silva Gomes
CCO: Leandro Alvarez
Art Directors: Pedro Martoli, Luis Borges
Copywriters: Fábio Loureiro, Enzo Sunahara
Planner: Matilde Silva Gomes
Account Director: Vanessa Henriques
Account Manager: António Quinta
TV Producer: Sandra Augusto