stories over gray grey_

How do you challenge a TV Star politician and make a new brand more popular than them? Kindle took on this challenge as a result of the Mayor of Sao Paulo painting over Latin America's largest graffiti mural, earning him the name "Doria Grey". Here is the story of how Amazon Kindle stood up to him by creating a social discussion.

Concept board and video subtitles are written in American English.


Executive Creative Direction: Jairo Anderson
Copywriting: Enzo Sunahara, Guilherme Marques
Art Direction: Yumi Shimada
Client Services: Raquel Marques
RTVC: Kika Assis e Amanda Lavenere 
Production company: Zeppelin 
Audio: Audioman