enzo sunahara

the beauty of small achievements_

Coronavirus. Pandemic. Lockdown. We've all been there. Self-esteem has never been so low: people have grown accustomed to seeing themselves through lenses that don't always capture their best angles and often distort their images. What's worse is that they've started to perceive a world in which everyone's image can be altered by filters, concealing wrinkles, blemishes, and other natural features. In this context, Merz Aesthetics®, a global aesthetic company, aimed to help people feel better about themselves with a powerful message: no beauty standard matters except your own.

We wanted each people to celebrate each achievement, even the tiniest of them: turning on a camera during a meeting, wearing an outfit that you like or simply being comfortable of staring at the mirror.

The campaign had several phases and ran for six months. All the material was based on a photoshoot in which models were carefully selected to represent a wide range of beauty types found in Latin America.