mothers & hugs_
We helped turn a traditional commercialised date into a branding opportunity.
During Brazilian "Mothers' Month", we posted one photo a day on Huggies' Instagram displaying real-life mothers hugging their babies. This simple change brought genuine emotions to the audience, resulting in a 50% increase in Instagram followers for the brand.
INSTAGRAM CROP MATERIALS
HIGH RESOLUTION NON-CROPPED PHOTOGRAPHIES
AGENCY: VML
Creative Director: Jairo Anderson
Copywriter: Enzo Sunahara
Art Director: Yumi Shimada
Photo Production: BEBOK
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