"It's better to be a co-author of brilliant things
than a solitary author of mediocre ones"

- Washington Olivetto

picture a creative leader: brilliant, inspirational, fearless, who always has the right answers...
that's not who I am.
I believe in teamwork, hard work and loving the work.
I believe in the process.
I belive in listening to my team's ideas and getting inspired.
overall, I wasn't born with pure talent (is there such a thing?)
for me, building a carreer was also building an environment where everyone's creativity could thrive.
that's my craft: adding my fingerprints to the way a squad, department or agency works.
sharing my passion for advertising with my colleagues and students.
bringing references to the table, as many as I can.
driving talent to be competitive beasts that always play fair.
having fun whenever we can, despite the pressure of deadlines.
delivering results: to the agency, to the client and to people's quality of life.
and I know there's only one way of accomplishing that: one day at a time.