The Cigarette Butt Museum

Turning “art” into art to stop the most abundant form of plastic waste from going to the ocean.

A tiny solution to a huge problem. Maria Beata is a local brand of portable ashtrays with a purpose: stopping cigarette butts from polute the ocean. A growing business that needed to make a noise to be noticed and help the cause.

Agency: Lola | CCO: Leandro Alvarez | Copywriters: Enzo Sunahara, Fábio Loureiro | Art Director: Pedro Martoli, Luis Borges | Producer: Sandra Augusto  | Production Company: The End