The Incomplete Masterpiece

Taking a child away from a world-renown painting so everyone can notice an unpleasant reality.

In São Paulo state, 57 children disappear a day. Most of them are never found, because poor kids cases never have enough media coverage or public mobilization. 

Agency: VML | | CCO: Silmo Bonomi | CD: Jairo Anderson | Copywriters: Enzo Sunahara, Mauro Mandil | Art Director: Yumi Shimada  | Production Company: Spanda | Image Manipulation: Pict | Sound Production: Raw Audio