Small Meaningful Achievements

Empowering people through tiny drops of confidence so they can become their own beauty standard.

The pandemic led to a worldwide crisis on self-confidence. Merz Aesthetics®, a leading, global aesthetics business, understood what kind of dismorphias the "new normal" brought to people. And we launched an institutional campaign to materialize the approach: helping people to overcome even the tiniest barrier to reconquer their self-love.

The campaign for all Latin America was shot in Colombia, counting with a diverse casting to represent different types of beauty.

Agency: Agência F2F | CD: André Bercelli | Creative Coordinators: Enzo Sunahara, NathaliaLeite | Art Director: Nathalia Leite | Copywriter: Enzo Sunahara