Stories Over Gray

Turning the gray paint of censorship into
a canvas for resistance during dark times.

After the mayor of São Paulo painted gray the biggest street art in Latin America, we made the entire country join the debate that ended in millions of e-books downloaded.

Agency: VML | ECD: Jairo Anderson | Copywriters: Enzo Sunahara, Guilherme Marques | Art Director: Yumi Shimada  | Producers: Kika Assis, Amanda Lavenere  | Production Company: Zeppelin | Sound Production: Audioman