Mothers & Hugs

Picturing Huggies’ brand message through
state-of-the-art pieces of content.

Huggies means “hugs”. It might seem obvious, but not for Brazilian speakers. So, we picked the month that both Mothers’s Day and Hugs’ Day are celebrated in the country to make the message clear.

We partnered up with photographers from the whole country to portray all kinds of hugs from real mothers to their children.Believe me, none of these mothers are models.

For mother’s day, we’ve got two special moments. First, the hug of a mother & influencer with her baby.

And second: we registered the first hug of a newborn with his family.