Successful Ideas

Most of Brazilians didn’t know what a domain is, so we put a face to the name. Many faces, to be honest.

In a country where everyone is a natural-born entrepreneur, Go Daddy had a great opportunity: selling domains that could bring Brazilians business ideas to life. The problem: according to research, many of them had now idea of what a domain actually is. How did we solve it? With a good pinch of humor.