Palmeiras Made History Again

A historical title deserved a memorable campaign, and we did it by mixing legendary moments with the present.

Inside Palmeiras’ facilities, idols images are painted on the wall. So, to celebrate the 10th national title of the first club to achieve this mark ever, we dared to compare actual players to legends that were already on the wall.

We partnered up with popular artists to write a song about their deeds, with the Brazilian post office to create a special edition of mail stamp and entered the Brazilian trending topic organically with our special hashtag: #MA10RDOBRASIL.

The title was on during an away game, so we received our heroes at the airport with OOH media.