Time to Go Big

The ambitious strategy of a giant brand to conquer the heart of Latin Americans.

The #2 TV brand in sales in the world. A continent passionate about soccer and TVs. For 2024, our strategy entered the fields to win: the first great production of the brand in Brazil, a huge celebrity to endorse, OOH, FOOH and even a billboard in Times Square. 

Presenting: Tiago Leifert, a TV and YouTube celebrity, as brand ambassador.

Brand presence in all CONMEBOL Libertadores and CONMEBOL Copa America games as official sponsor of both competitions.

Media coverage was all around the tournament.

A promo was created to take fans to the final.

Going big on Times Square during CONMEBOL Copa América.

Besides sponsoring the competition, the brand sponsored Brazil's National Team.