STORIES OVER GRAY
This was the first Amazon Kindle campaign in Brazil.
And it will be hard to make as much noise as it did.

THEY PAINTED THE CITY GRAY. KINDLE COVERED IT WITH STORIES.
For painting Latin America’s largest Graffiti Mural, São Paulo mayor earned the nickname “Doria Grey”. And this is the story of how we added even more shades to this discussion.

By simply releasing a social media video, we created a story in which all characters of Latin America largest city took part: the media, the city’s mayor, politicians, digital influencers, other brands and, the most important: the people of São Paulo. Suddenly, Amazon Kindle was in the center of every discussion: on TV and radio programs, on social networks, on YouTube channels, and, of course, at dinners and bar tables. But, more than causing a huge reverberation to our brand, that brought us incredible results.

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Executive Creative Direction: Jairo Anderson
Creative Coordinator: Enzo Sunahara
Copywriting: Guilherme Marques
Art Direction: Yumi Shimada
Client Services: Raquel Marques