motionsense mapping_

When Rexona changed its formula, people didn't believe that movement could activate the product's protection. But we found a scientific and radical way to prove it: through the incredible maneuvers of a legendary skateboarder.

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Agency: CuboCC
Planning & Creative Direction: Tatiana Tsukamoto, Bruno Sanchez, Steve Eponto
Art Directors: Rafael Kfouri e Alexandre Braga
Copywriter: Enzo Sunahara
Producers: Diego Ávila, Manoela Quadros
T-Shirt Prototype: Iceland 2nd Nation
Movie Director: Cristiano Trindade