FACULDADE DAS AMÉRICAS
A bold move bringing a controversial comedian
as brand ambassador led to a very effective campaign.

HIS FAILURE LED TO OUR SUCCESS.

Rafinha Bastos was one of the most successful comedians in Brazil. But he was involved in a lot of controversal episodes and ended up unemployed. We made fun of his failure to convince students to enroll at Faculdade das Américas courses. Our young and acid way to communicate and the risky choice paid off: our TVC performance led us to hit all performance goals. By the way, the entire movie was shot in a single long take, and I think that's beautiful.

image1image1
image2image2
image3image3

Agency: VML
Executive Creative Director: Wellington Ferreira
Creative and Art Director: Wellington Ferreira
Copywriters: Enzo Sunahara, Mauro Mandil
Account: Gustavo Henrique