TINY BUDGET, BIG BUZZ.
It’s not only advertising’s fault. Society does not take fatherhood seriously. Even some fathers think the same way. Most of them, actually. So we made a campaign taking of that goofy irresponsible stereotyped dad... And brought active dads, specialists and qualified content instead.
With a very restrained budget, we were able to make a campaign that generated a lot of buzz.
DIGITAL INFLUENCER VIDEO
ORGANIC BUZZ (SOME OF 29 HEADLINES IN PORTALS)
Executive Creative Director: Jairo Anderson
Creative Director: Jairo Anderson
Copywriters: Enzo Sunahara, Guilherme Marques e Beatriz Vaz
Art Directors: Gleison Stievano e Hugo Mendes
Account: Fabio Imparato, Raquel Marques e Mariana Barrios
Project Manager: Leonel Correa
Planner: Bruna Yoshida
Media: Elen Posse e Thaís Vargas